Yesterday I joined my fellow Captico mates on a trip down to DC to attend the What’s Next DC? Conference. Overall the event was a good one – my applause to Green Buzz Agency and others who helped put the event together.
Overall I had my likes and my dislikes for this year’s events as well as my hopes for What’s Next 2012:
Liked:
- Niche discussions – it was good to share thoughts, questions and solutions with other attendees.
- Speakers hung around after their presentations for Q&A and from what I saw the presenters appeared to be very personable.
Dislikes:
- Q&A was separate from the presentation. I don’t know about you but I learn as much from Q&A as I do from the presentation itself.
- Too many presentations in too little time. There were some presentations that could have gone deeper not to mention the tight schedule made it hard to discuss any of the presentations with a neighbor.
Hopes for What’s Next DC 2012:
- It would be really cool to have the niche discussions follow the presentations a bit more closely. For example Rand Fishkin of SEOmoz fame could give his presentations and answer questions (for the entire audience). Then after his session, he could have led a discussion on SEO. This flow could be scheduled in groups of three – three short presentations with time for Q&A for an hour followed by 30 minutes of networking or one of three niche discussions based on the earlier presentations.
Overall, a good experience and congrats to all who played a hand in What’s Next DC and be sure to look out for the Captico team at other DMV events. (If you know of any events worth attending, share them below and maybe we’ll see you there.)

Bob Wolfe is a Project Manager at Captico working on web development and SEO projects. Photo by Nakeva Corothers.
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Tags: #whatsnextdc, best practices, conference, event, Marketing, Social Media, takeaways, washington dc, whats next dc




Bob,
Thanks for attending the conference and for sharing your thoughts and feedback. What you posted is really helpful to the folks at Green Buzz Agency who put the event together to know what to do more of / less of the next time they put this even on.
Best, Paul
Thanks for stopping by, Paul! It was great meeting you AND your jacket!
Hi Paul – thanks for the comment and I’m glad to hear the post was helpful. Maybe we’ll cross paths at another DC event. Thanks, Bob