Video: “Social Media for Business” Series with Emily Paterson

By: Corrie Davidson, 16 Mar 2010
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In this 3-part video series, Emily Paterson presents Social Media for Businesses, beginning with an Introduction to Web 2.0, then a quick look at Blogging 101, and finishing with an overview of Twitter 101.

Intro to Web 2.0 lightly digs into the origin of Web 2.0 thinking, what makes it different from previous thought, and why businesses should care. Emily emphasizes the need to add real value to your web presence and mentions: Facebook, LinkedIn, MySpace, and Twitter.

Blogging 101 defines what a blog is and can be, provides some reasons why you should be blogging, gives advice on how to make a successful blog, and lists some tools and resources you may find helpful.

Twitter 101 analyzes current statistics on Twitter’s growth and use, citing examples such as the Dalai Lama, @mashable, and Bill Gates. It takes a simplified approach to break down the anatomy of a tweet providing helpful knowledge for those new to the micro-blogging tool such as the language you use, what you should tweet, and some tools and resources to help you be successful. (Check out Captico’s Twitter account)

You may also be interested in viewing:

Video: How Business Professionals Are Using the Internet & Social Media to Promote Their Companies

We asked attendees to a March 4th, 2010 Business Expo in Columbia, MD what the internet has done for their business and how they are using new media and social networking sites like Facebook, Twitter, LinkedIn, and YouTube to generate new customers and promote their company. Their answers might surprise you!

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