Twitter’s Earlybird Tries to Monetize Tweets While Providing Value to Users

By: Corrie Davidson, 14 Jul 2010
Twitter-Earlybird-screengrab1

Disney is really into Twitter. Or so one would think based on their embracing of Twitter’s latest attempts at making money. They jumped on the Promoted Tweets opportunity with the Toy Story release and are now following that as the premier launch deal of @EarlyBird which grants followers special deals and discounts.

Earlybird Tweet on Twitter

@DisneyPictures is offering 2-for-1 tickets to their new movie “The Sorcerer’s Apprentice“. By clicking on a link and entering a code at checkout, followers of @earlybird (and @disneypictures) can save some cash at the theatre (though I think we all know Nicolas Cage could use that $$).

Disney Earlybird Tweet

While brands and companies often use Twitter and other social media sites to issue discounts and coupons, Earlybird may eventually offer a broader demographic base than advertisers don’t have already as well as attract purchases from users who may not be a “fan”.

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