Has everyone seen the new “You’ve Signed Out of Twitter” Page that greets you when you log out of your Twitter account on Twitter.com? I saw it for the first time today and it definitely got my attention. At first glance I thought it was an ad; I thought Twitter was selling space on their “Logged Out” landing page. But I quickly realized it is a bid to get users who access the service through Twitter.com to use an official Twitter portal when accessing the site from a mobile device (as opposed to a third party app like Tweetdeck). The url I got was: https://twitter.com/#!/download?logged_out=1 and the image that greeted me was:
If any of you are following the Tweetdeck-Twitter-Ubermedia battle then you may recognize this as a bid to get current Twitter.com users to go with an “official” mobile Twitter app when accessing the service on the go – rather than a Tweetdeck, Hootsuite, Cotweet or other third-party application. As the need to monetize grows, these other companies- like Twitter itself – are recognizing that advertising dollars will go to whoever controls user eyeballs. And with so many people accessing Twitter’s services through third-party applications – whether mobile or desktop – Twitter is realizing that unless it grabs the reigns, they may not be able to cash in on their own members.
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Tags: application, Corrie Davidson, design, home page, landing page, mobile, Social Media, social networking, twitter
