How much is too much? At what point do we overwhelm our websites with links to, lets be honest, 3rd party sites? Are we driving users away from the very place we purport to use social media to drive them to?

In previous articles we have shown you how to add Facebook Like and Share buttons to your site and how to embed a Tweet button on your site – you can even see our Twitter feed on the right of this blog and retweet or share on Facebook this article from links below (we hope you do)! We are obviously big fans of engagement through social media, and while perhaps we need to take it a step further on our own site (stay tuned for our forthcoming redesign), I think some people might be taking it too far.

We asked attendees to a March 4th, 2010 Business Expo in Columbia, MD what the internet has done for their business and how they are using new media and social networking sites like Facebook, Twitter, LinkedIn, and YouTube to generate new customers and promote their company. Their answers might surprise you!

According to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. Web video is a proven selling technique and is far cheaper than traditional advertising.

Check out our latest fun promotional video about Captico.