Sprites originated from video game design from the early days of computers. The computer would grab one image at a time from a large group of images. Contrary to popular belief they are all not all sliced separate images. It is easier to create one large image; you can combine an unlimited number of images into one. In CSS it is the same principle when applying a navigation or buttons in regular and highlighted states.

According to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. Web video is a proven selling technique and is far cheaper than traditional advertising.