Learn a little more about Captico and meet some of the team in this short video!

Continue reading Video: About Captico

DCWEEK has finally come to an end for creatives in the Nation’s Capital and now its time to recap the bits of knowledge gleaned by roving reporter yours truly. Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation. Continue reading Digital Capital Week 2010 – “A Slice of DCWEEK”

In this 3-part video series, Emily Paterson presents Social Media for Businesses, beginning with an Introduction to Web 2.0, then a quick look at Blogging 101, and finishing with an overview of Twitter 101. Continue reading Video: “Social Media for Business” Series with Emily Paterson

This video is based on this edition of the blog version of “Weekly Web Redux: IA and Google”

Continue reading Video: Weekly Web Redux: User Interface Instructions

We asked attendees to a March 4th, 2010 Business Expo in Columbia, MD what the internet has done for their business and how they are using new media and social networking sites like Facebook, Twitter, LinkedIn, and YouTube to generate new customers and promote their company. Their answers might surprise you! Continue reading Video: How Business Professionals Are Using the Internet & Social Media to Promote Their Companies

We thought we’d give you a funny short video to chew on while we finish up our newest video featuring interviews with VP of Engineering Todd Fisher, Application Engineer Jonathan Phillips, and Marketing Analyst Delphin Thebaud. Continue reading Video: Just for Fun – Outtakes from Captico

Everywhere you look online it seems, video is popping up. Whether its product videos, customer testimonials, storytelling, commercials, promotional clips, or just goofy personal installments, everyone has jumped on board. Network television has Hulu.com, the bloggers have their vlogs, filmmakers are using Vimeoand AtomFilms, photo sharing sites like Flickr and Photobucket host video, even social networking giants Facebook and MySpace have joined the party- and of course, many still count on the all mighty YouTube to host and link to their video assets. Continue reading 3 Basic Steps for Using Video to Better Market Your Business Online

Video. You need it; customers want it; and boy is it useful.

Studies and statistics continue to show that using video on your website not only improves online visibility and adds to your company’s credibility, but it also engages customers in a way that increases conversions. In fact, recent case studies by Treepodia show that videos help sell products even when customers don’t watch them. Shoppers who viewed the videos were MORE likely to buy than those who did not view, but -based on multivariate testing- visitors who did NOT watch the videos converted at a significantly higher rate than those who saw the same product page without the option for video viewing. Continue reading ROI: Web Video sells. Even if customers don’t watch it!