Twitter: All your mobile are belong to us

Twitter Home Page

Has everyone seen the new “You’ve Signed Out of Twitter” Page that greets you when you log out of your Twitter account on Twitter.com? I saw it for the first time today and it definitely got my attention. At first glance I thought it was an ad; I thought Twitter was selling space on their “Logged Out” landing page. But I quickly realized it is a bid to get users who access the service through Twitter.com to use an official Twitter portal when accessing the site from a mobile device (as opposed to a third party app like Tweetdeck).

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8% of online Americans Use Twitter. Are Your Customers There?

Tweeter

Eight percent of internet-using American adults are using Twitter, according to a November 2010 study from PewResearch Center. Twitter is an increasingly popular social networking activity among young adults, minorities, and those who live in cities especially. Pew Research Center’s Internet & American Life Project, a project of the PewResearch Center, usually focuses on general surveys and reports on internet usage and activities (as opposed to narrowing questions to a single brand or company) but based on the large increase in Twitter usage and its ever-growing popularity, Pew decided it warranted its own study. In eight surveys between August 2008 and September 2010 PewResearch asked: “‘Do you ever use the internet to use Twitter or another service to share updates about yourself or to see updates about others?’ In August 2008, 6% of internet users said ‘yes’ to that question. In September 2010, 24% of internet users said ‘yes.’”

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Twitter Promoted Trends and Keurig’s Coffee and a Cruise Campaign

Alaskan Cruise Giveaway Image

The latest marketer to embrace Twitter’s Promoted “Trending Topic” ad space (at the estimated/rumored cost of $200k a pop) is single-cup-of-coffee brewing magnate Keurig (or more precisely Green Mountain Coffee Roasters who owns Keurig and many other popular coffee brands)… Brew Over Ice K-Cups is the newest Keurig product and so to launch it, Keurig and Green Mountain turned to Twitter, trusting their rabid fans would be eager to spread the coffee love. And for non-keurig users, theres always the cruise. Yup. They are giving away an Alaskan cruise to one lucky winner.

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How Do I: Moderate Comments on My Facebook Page

FB-Captico-Nav

On the heels of our last post, How Do I: Make a Facebook Page for My Business?, we wanted to immediately address a very common question and concern that our clients have when it comes to Facebook: How do you control what people post on a Page’s Wall?

The thought of complete strangers posting negative comments or inappropriate material on a Page’s public Wall seems to be the first thing to pop into many business owners’ minds. So let me first say, that yes, you can delete any comment and even block individuals from ever posting to your Page again. But that should be a last resort action and not the first button you push.

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How Do I: Make a Facebook Page for My Business?

Facebook Landing Page for Creating a Page

With Facebook’s New Pages Overhaul now fully implemented, we decided it was time to update our old article about Creating Your Facebook Fan Page (and the subsequent Managing Your Facebook Fan Page – Basics) to better reflect the features and visual changes that you will now encounter.

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Social Media Training Workshops for Small Businesses

Social Media Pillows

We are regularly asked for assistance and advice on social media related topics, so when the opportunity presented itself to give back to our local business community, we jumped at the chance. In cooperation with the Severna Park Chamber of Commerce, we will be hosting several short, intense, small-class size seminars on Social Media geared toward small business owners and their employees.

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How Do I: Link My Facebook Page to My Twitter Account?

Facebook to Twitter Link

With the recent launch of Facebook’s New Pages Layout for Businesses, hopefully you have found it easier to take advantage of the benefits Facebook offers both small companies and major brands alike. Previously in this blog, we covered How to Connect Your Twitter Account with Your Facebook Page, so I wanted to show you how to do the reverse. With the new Pages layout, this process has gotten incredibly simple…

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Whats Quora? And Should I Care About Another Social Media Tool?

Quora Home Page on Febryary 2, 2011

You may have heard the rumors, the buzz, the adulation, and now the complaints. There’s a new social media tool in town and it calls itself Quora. Quora describes itself as “A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” While I’ve been following the Quora surface buzz for awhile, it never struck me as anything more than an interactive wiki. In fact, I secretly thought its real appeal was its non-mass adoption and use by “high-ranking” social media folks in the know, and honestly, I didn’t want to take the time to play with a hip new toy that wasn’t useful to me. As it begins to fall from grace however, I find myself drawn to delve deeper into this seemingly web-retro tool and see what it offers the digital sphere.

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How Does Twitter See Itself and What Are Its Plans and Priorities?

Dick Costolo, CEO of Twitter, at CES 2011

Several days ago, Peter Kafka over at All Things Digital, covered an onstage-interview at CES (Consumer Electronics Show) by Kara Swisher of Twitter CEO Dick Costolo. Its a great read to get a look at where Twitter sees itself going and what it’s priorities are. Plus Dick is a pretty funny character. Below are some highlights that I found noteworthy, but I suggest reading the original article for a better picture and for Peter’s great coverage…

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Are our websites getting too crowded with social media apps?

Chris Voss Website with Markup

How much is too much? At what point do we overwhelm our websites with links to, lets be honest, 3rd party sites? Are we driving users away from the very place we purport to use social media to drive them to?

In previous articles we have shown you how to add Facebook Like and Share buttons to your site and how to embed a Tweet button on your site – you can even see our Twitter feed on the right of this blog and retweet or share on Facebook this article from links below (we hope you do)! We are obviously big fans of engagement through social media, and while perhaps we need to take it a step further on our own site (stay tuned for our forthcoming redesign), I think some people might be taking it too far.

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