Digital Capital Week 2010 – Quotes from DCWEEK Media 2.0 Day

Digital Capital Week

Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

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REPORT: Social Media and Online Brand Monitoring Trends Briefing

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The digital marketing and e-commerce community Econsultancy has released a June 2010 report on Social Media and Online Brand Monitoring Trends. The free briefing (membership required) contains an overview of market trends, tips for best practice, new statistics and useful resources.

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B2B Marketers jumping on board with Social Media

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A recent report from White Horse conducted in March 2010 on Business to Business (B2B) marketing found that B2B marketers are adopting social media marketing tactics at a much higher rate than previously expected. Research revealed that 82% of B2B firms are engaged in social media, not far behind the Business to Consumer (B2C) firms participating at an 86% level.

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Facebook: Like

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The recent f8 announcement from Mark Zuckerberg signals Facebook has stepped up to the plate and assumed a responsibility long pushed upon it by its user community – The responsibility for enabling and encouraging users to extend their dialog and interactions beyond the borders of Facebook’s domain and into the web at large. It’s without doubt a very ambitious project that aims to add a social aspect into every website that wants one, and judging by the adoption so far many indeed do. Facebook likes will hopefully add a social and personal layer based on people’s interests, to every page sporting them.

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Facebook ditches Fans in favor of Likes

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Evidence of this coming change has been appearing in information about Facebook and I know I have commented that this was the way Facebook was moving. It appears today the big step has been taken. At the top of your “Facebook Fan Page” (if you manage one) you will see this notice: “Introducing the Like Button”. Like all Facebook changes, I’m sure this will lead to open “dis-like” and eventually grudging acceptance. But what does this really mean and why is Facebook making this change?

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Consumers Engaged Via Social Media Are More Likely To Buy

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A recent study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that “60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of”.

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Anatomy of a Tweet – A Closer Look at Twitter

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Get your scalpel ready, in this installment from our Twitter Series, we break down the anatomy of a tweet and define popular Twitter terms like: hashtag, retweet, and the @ sign. (We also have a great video to walk you through Twitter 101.)

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How to Customize and Set Up Your Twitter Page

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The next installment of our Twitter Series, I walk you through the process of setting up and customizing your Twitter account. (We also have a great video to walk you through Twitter 101.)

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How to Sign Up for a Twitter Account

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Similar to our Face Book Fan Page blog series, I will be writing articles to walk you through the process of setting up and managing your own Twitter account. (We also have a great video to walk you through Twitter 101.) This first blog is about Signing Up for Twitter.

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Will Social Media hurt or help you?

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The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?” Short answer? YES.

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