A visual walk through of Facebook Ads

Facebook Captico 8-3-10

Today I received a free $50 credit from Facebook in my inbox to try out Facebook ads. So I clicked the link in the email and walked myself through the process of creating an ad – and snagged screenshots along the way.

While I didn’t actually end up completing the process, I thought I would share the images of my test walk through with you in order to give you a rough idea of the INITIAL process.

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Twitter’s New Name Search Feature

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In a move that means convenience for Twitter users now and another potential monetizable feature later, Twitter has unveiled a tweak to the site’s general search function. Now if you enter a name into the search box on the right hand side panel, 3 users who may may match who you’re searching for appear above the regular search results.

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Twitter’s Earlybird Tries to Monetize Tweets While Providing Value to Users

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While brands and companies often use Twitter and other social media sites to issue discounts and coupons, Earlybird may eventually offer a broader demographic base than advertisers don’t have already as well as attract purchases from users who may not be a “fan”.

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Twitter 101

Social Media Series with Emily Paterson: Twitter 101
In this 3-part series, Emily Paterson presents Social Media for Businesses, beginning with an Introduction to Web 2.0, then a quick look at Blogging 101, and finishing with an overview of Twitter 101.

Captico is a sponsor of the Nonprofit 2.0 Un-Conference

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After some delay, its finally time for Washington DC’s Nonprofit 2.0 Unconference dedicated to those using social media to create networked communities and movements, enable volunteers and political action, and cultivate donors and partners for causes. This event focuses on those who’s communications impact society, benefiting Americans and citizens across the globe in an effort to change society for the better.

Captico’s New Media Coordinator Corrie Davidson will be on hand to snag informal on-the-spot interviews with event attendees. You can also follow the conference through Captico’s Twitter account.

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BP, the oil spill, and Twitter

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While BP battles the ever increasingly disastrous oil spill in the Gulf, their PR department is trying to conduct a brand cleanup through traditional and online media. You may have seen the TV ads featuring Darryl Willis, the VP of Resources at BP America, featuring him as a Louisiana-born “volunteer” eager to help citizens file their claims. (Apparently CEO Tony Hayward wasn’t quite cutting it, and so a new “face” for the company was chosen.) But BP is also embracing new media methods such as Search Engine Marketing and Twitter. In this article, we take a look at how BP and its detractors are using Twitter to connect with the world.

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Digital Capital Week 2010 – “A Slice of DCWEEK”

Digital Capital Week

DCWEEK has finally come to an end for creatives in the Nation’s Capital and now its time to recap the bits of knowledge gleaned by roving reporter yours truly. Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

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Twitter: Promoted Tweets and Trends… They’re Heeeerrreee

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Forgive me if you’ve already run across “Promoted” Tweets in your Twitter stream (as I believe they launched in April of this year). Perhaps I don’t follow enough major brands, perhaps they haven’t run until now, or perhaps they just haven’t been run on a big enough scale. Whatever the case may be, I’m seeing them now. And sadly (or luckily?) its to promote something I love. The Toy Story franchise.

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Facebook wants you to Like everything!

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The newest update in Facebook’s attempt to get you to Like everything on earth and thus connect with each and every thing through their portal which they can then monetize in some way is the ability to Like a comment. Read more

Digital Capital Week 2010 – Quotes from DCWEEK Gov & Org 2.0 Day

Digital Capital Week

Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

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