Lessons Learned through Big Name Social Media Mistakes


Twitter has brought a new phenomenon to the social media/micro blogging world. Companies, large and small, have been using Twitter and Facebook as marketing channels to run their campaigns. Some have greatly benefited from the use of these tools and others have destroyed the public’s opinion of their company. Loads of companies have made highly publicized mistakes, and here we will address three of them:

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Guidelines and helpful tips for running a contest on Twitter

white present

Twitter is a great social channel to interact with your customers and followers. It empowers you to reach out to individuals directly as well as facilitates real-time customer service conversations. Your marketing team loves it because, like Facebook, its also an easy way for your followers to share your messages with their friends. Hosting a contest is a fun way to get your followers to do this, as well as reward them for their loyalty and attention.

There are a lot of different contests you can run on Twitter – giveaways being the most popular – you can offer prizes for tweeting a particular update (like a product launch), for following a particular user (to build your company’s following), or for posting updates with a specific hashtag (to advertise an upcoming event). (See Twitter Promoted Trends and Keurig’s Coffee and a Cruise Campaign for an example of a Twitter Contest) But before you jump in and arbitrarily start tossing ideas and prizes out, you’ll want to take a look at some of my and Twitter’s recommendations…

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Twitter: All your mobile are belong to us

Twitter Home Page

Has everyone seen the new “You’ve Signed Out of Twitter” Page that greets you when you log out of your Twitter account on Twitter.com? I saw it for the first time today and it definitely got my attention. At first glance I thought it was an ad; I thought Twitter was selling space on their “Logged Out” landing page. But I quickly realized it is a bid to get users who access the service through Twitter.com to use an official Twitter portal when accessing the site from a mobile device (as opposed to a third party app like Tweetdeck).

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A Study of Fan Engagement on Facebook Pages by Visibli

Audi Facebook Page

Toronto-based “Engagement Bar” company Visibli recently analyzed over 200 million Facebook Fans to determine their engagement habits across different Fan Page types. “By tracking the number of Likes and Comments that each post received over time, we studied the resiliency of each Facebook post as well as the overall activity.” They found some interesting statistics about how long before content goes stale and who gets the most attention on Facebook.

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Jack Daniel’s hopes to garner buzz on Twitter and Facebook with new Honey Liqueur

Jack Daniels Honey on twitter

How do you generate buzz around your new line of booze from bees? Turn to social media. Famous Tennessee whiskey makers Jack Daniel’s have launched a new Honey Liqueur blended with their well known whiskey. To get the word out, they’ve turned to Twitter and Facebook. Let’s look at their campaign…

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8% of online Americans Use Twitter. Are Your Customers There?


Eight percent of internet-using American adults are using Twitter, according to a November 2010 study from PewResearch Center. Twitter is an increasingly popular social networking activity among young adults, minorities, and those who live in cities especially. Pew Research Center’s Internet & American Life Project, a project of the PewResearch Center, usually focuses on general surveys and reports on internet usage and activities (as opposed to narrowing questions to a single brand or company) but based on the large increase in Twitter usage and its ever-growing popularity, Pew decided it warranted its own study. In eight surveys between August 2008 and September 2010 PewResearch asked: “‘Do you ever use the internet to use Twitter or another service to share updates about yourself or to see updates about others?’ In August 2008, 6% of internet users said ‘yes’ to that question. In September 2010, 24% of internet users said ‘yes.’”

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Twitter Promoted Trends and Keurig’s Coffee and a Cruise Campaign

Alaskan Cruise Giveaway Image

The latest marketer to embrace Twitter’s Promoted “Trending Topic” ad space (at the estimated/rumored cost of $200k a pop) is single-cup-of-coffee brewing magnate Keurig (or more precisely Green Mountain Coffee Roasters who owns Keurig and many other popular coffee brands)… Brew Over Ice K-Cups is the newest Keurig product and so to launch it, Keurig and Green Mountain turned to Twitter, trusting their rabid fans would be eager to spread the coffee love. And for non-keurig users, theres always the cruise. Yup. They are giving away an Alaskan cruise to one lucky winner.

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How Do I: Moderate Comments on My Facebook Page


On the heels of our last post, How Do I: Make a Facebook Page for My Business?, we wanted to immediately address a very common question and concern that our clients have when it comes to Facebook: How do you control what people post on a Page’s Wall?

The thought of complete strangers posting negative comments or inappropriate material on a Page’s public Wall seems to be the first thing to pop into many business owners’ minds. So let me first say, that yes, you can delete any comment and even block individuals from ever posting to your Page again. But that should be a last resort action and not the first button you push.

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How Do I: Make a Facebook Page for My Business?

Facebook Landing Page for Creating a Page

With Facebook’s New Pages Overhaul now fully implemented, we decided it was time to update our old article about Creating Your Facebook Fan Page (and the subsequent Managing Your Facebook Fan Page – Basics) to better reflect the features and visual changes that you will now encounter.

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Social Media Training Workshops for Small Businesses

Social Media Pillows

We are regularly asked for assistance and advice on social media related topics, so when the opportunity presented itself to give back to our local business community, we jumped at the chance. In cooperation with the Severna Park Chamber of Commerce, we will be hosting several short, intense, small-class size seminars on Social Media geared toward small business owners and their employees.

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