Rand Fishkin, the CEO & Founder of SEOmoz.org, managed to stuff an inspiring presentation on “Advanced Tactics to Maximize SEO Opportunity” into a too-short 25 minutes presentation at the What’s Next DC 2011 Conference on Monday, January 24th. With organic search results becoming increasingly competitive, Rand’s specific tactics supplemented with examples and case studies had me eager to try some new techniques to pimp out our website. You can view his slidedeck here. (All photos by Nakeva Corothers). Some key takeaways included:

While researching the new updates to Twitter’s third party app authorization process, something interesting caught my eye in the Google search results for “twitter”… Twitter itself came up as number one return, but Lance Arrmstrong’s Twitter account came up as number two- above the wikipedia entry for twitter, news, the twitter search engine, Twitter’s facebook page, reviews, and videos.

Clients often ask us, “What simple task can I do myself to improve my search engine results’ ranking and start appearing ahead of my competitors?” This Do-It-Yourself trick will get you moving in the right direction.

According to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. Web video is a proven selling technique and is far cheaper than traditional advertising.

Looking to increase your visibility to Google AND get your business listed near top of Google for FREE in Local Business Center? Follow the easy steps below to do just that and move up in rank when a user types in your service oriented business followed by the city for their search.