While perusing the Captico Twitter feed this morning, I ran across a tweet about a pocket projector being promoted by our friend @bullseyevideo (actually 3 tweets… but that just means he really wants it, right?). And since pocket projectors are AWESOME, and shwag is usually free (also called: swag, schwag; its the stuff companies hand out at trade shows with their brand name on it) I decided to investigate.

Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?” Short answer? YES.

Videos help sell products even when customers don’t watch them. Shoppers who viewed the videos bought at a higher rate than those who did not view, but based on multivariate testing, visitors who did NOT watch the videos converted at a significantly higher rate than those who saw the same product page without the option for video viewing.