Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation. Continue reading Digital Capital Week 2010 – Quotes from DCWEEK Gov & Org 2.0 Day

The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?”

Continue reading Will Social Media hurt or help you?

Video. You need it; customers want it; and boy is it useful.

Studies and statistics continue to show that using video on your website not only improves online visibility and adds to your company’s credibility, but it also engages customers in a way that increases conversions. In fact, recent case studies by Treepodia show that videos help sell products even when customers don’t watch them. Shoppers who viewed the videos were MORE likely to buy than those who did not view, but -based on multivariate testing- visitors who did NOT watch the videos converted at a significantly higher rate than those who saw the same product page without the option for video viewing. Continue reading ROI: Web Video sells. Even if customers don’t watch it!