Rand Fishkin, the CEO & Founder of SEOmoz.org, managed to stuff an inspiring presentation on “Advanced Tactics to Maximize SEO Opportunity” into a too-short 25 minutes presentation at the What’s Next DC 2011 Conference on Monday, January 24th. With organic search results becoming increasingly competitive, Rand’s specific tactics supplemented with examples and case studies had me eager to try some new techniques to pimp out our website. You can view his slidedeck here. (All photos by Nakeva Corothers). Some key takeaways included:

Bryan Eisenberg, Managing Partner at Eisenberg Holding was the second presenter at yesterday’s “What’s Next DC – Your Marketing Communications Roadmap” Conference. He held the one of two 45 minute time slots with “The Future Shopper, How Offline is the New Online”. It was a great presentation on how the convergence of communications, logistics, and financial technology continues to evolve to reduce the friction in the customers’ buying process.

Brian Halligan, CEO and Founder of Hubspot, was the first presenter at yesterday’s inaugural “What’s Next DC – Your Marketing Communications Roadmap” Conference. Brian opened in one of the two long time slots of the day (45 minutes) but gave a fantastic presentation on actionable steps businesses can use to take advantage of modern inbound marketing techniques by optimizing their websites to get found by more prospects and convert a higher percentage of those prospects into paying customers. View Brian’s Slidedeck. Takeaways included:

In this seminar, Captico presents strategies for leveraging Twitter and blogging for your business. We will cover the basics to get you started communicating your brand to a large and growing audience.