While researching the new updates to Twitter’s third party app authorization process, something interesting caught my eye in the Google search results for “twitter”… Twitter itself came up as number one return, but Lance Armstrong’s Twitter account came up as number two- above the wikipedia entry for twitter, news, the twitter search engine, Twitter’s facebook page, reviews, and videos. Continue reading Lance Armstrong, Twitter, and Google – Why Link Building and SEO Works

The Captico KML compressor uses the Douglas-Peucker Algorithm to reduce the number of vectors in your KML file. Adjust the tolerance to see how the polygon count is effected. Try this sample KML file. It’s open source and mostly Javascript requiring your browser have Web Workers.

Continue reading VIDEO: Captico KML Google Maps Compressor

While BP battles the ever increasingly disastrous oil spill in the Gulf, their PR department is trying to conduct a brand cleanup through traditional and online media. You may have seen the TV ads featuring Darryl Willis, the VP of Resources at BP America, featuring him as a Louisiana-born “volunteer” eager to help citizens file their claims. (Apparently  CEO Tony Hayward wasn’t quite cutting it, and so a new “face” for the company was chosen.) But BP is also embracing new media methods such as Search Engine Marketing and Twitter. In this article, we take a look at how BP and its detractors are using Twitter to connect with the world. Continue reading BP, the oil spill, and Twitter

Clients often ask us, “What simple task can I do myself to improve my search engine results’ ranking and start appearing ahead of my competitors?” This Do-It-Yourself trick will get you moving in the right direction.

Continue reading A Tip for Better Google Local Business Optimization

In this series of blog posts, I’m going to summarize articles and tutorials I read during the week. If you don’t have the time to scour the web for blog posts about web related news, technology, and techniques, then come back here every week for a summary of my most interesting finds! Continue reading Weekly Web Redux: IA and Google

Let me begin by saying I believe Google is striving to fulfill their corporate motto “Don’t Be Evil.” Google is constantly democratizing web applications bringing free technology to anyone who can fill out a sign-up form. Businesses, schools, organizations, and individuals are using Google web applications at little to no cost. This includes gmail, analytics, webmaster tools, Google Calendar, Trends, and a myriad of other extremely useful tools. It’s great that these applications are free, but what’s happening to all the other companies that can’t afford to give their products away at zero cost? Continue reading The unintended consequences of Google’s “Don’t Be Evil” – Is it actually evil?

Looking to increase your visibility to Google AND get your business listed near top of Google for FREE in Local Business Center? Follow the easy steps below to do just that and move up in rank when a user types in your service oriented business followed by the city for their search. For more information, visit Captico’s Search Engine Optimization page to learn more about importance of SEO for your business.  SEO IS KING!!!!
Continue reading Increasing Your Google Local Business Ranking – Google Local Business Optimization

Traditional Economic theory states that the reason a consumer acts or doesn’t act is incentives.  Incentives entice, bait, and give the user a reason to act or abandon.  Incentives also help a user stand out where all options seem the same. Continue reading Incentives Lead to Conversions