A Study of Fan Engagement on Facebook Pages by Visibli

Audi Facebook Page

Toronto-based “Engagement Bar” company Visibli recently analyzed over 200 million Facebook Fans to determine their engagement habits across different Fan Page types. “By tracking the number of Likes and Comments that each post received over time, we studied the resiliency of each Facebook post as well as the overall activity.” They found some interesting statistics about how long before content goes stale and who gets the most attention on Facebook.

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Consumers Engaged Via Social Media Are More Likely To Buy

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A recent study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that “60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of”.

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Will Social Media hurt or help you?

KONICA MINOLTA DIGITAL CAMERA

The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?” Short answer? YES.

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