As part of the Pew Research Center’s Internet and American Life Project, Pew conducts regular surveys to gather information on who is interacting on the web, how people are accessing it, and what they are doing when they are there. As 2010 draws to a close, we have looked at Generations Online in 2010 – Statistics and Twitter Statistics and Info on Usage in 2010. In this article we will review more data from Pew on people’s activities online.

The fine researchers at Pew Internet and American Life have released their findings on what differently-aged internet users are doing online. “There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.” This is good news for marketers trying to reach older customers online who are quickly embracing (and even surpassing their younger cohorts) online life.

A new social marketing tool was launched over the Thanksgiving holiday – just in time for the shopping frenzy that is the Holiday season. And as today is “Cyber Monday”, (or the monday after “Black Friday”) I thought it would be a good time to do a write up to introduce you to the fledgling site and clever tool that is GoPromoIt.com.

The digital marketing and e-commerce community Econsultancy has released a June 2010 report on Social Media and Online Brand Monitoring Trends. The free briefing (membership required) contains an overview of market trends, tips for best practice, new statistics and useful resources.

It’s something that most companies don’t want to see – a disgruntled customer starting up a companyname-sucks.com site; but sending out take-down notices and getting your lawyers involved as a knee-jerk reaction can make matters even worse – by invoking what’s known as the Streisand Effect.

JJ Singh’s jewelry is inspired by the woman who pushes to boldly expose her own mood and melody in life. Captico partnered with JJ Singh to build an online presence that has allowed consumers around the world to easily discover her brand and purchase her product. JJ’s reflections on her e-commerce experience with Captico:

“Redesigning my website to include an e-commerce platform with Captico has been a delightful experience.”

– JJ Singh