JJ Singh’s Jewelry is inspired by the woman who pushes to boldly expose her own mood and melody in life. The jewelry of JJ Singh is an immediately recognizable style defined by ancient influences applied with modern design interpretations. Her collections have previously been available only through fine jewelry retailers. Captico partnered with JJ Singh to build an online presence that has allowed consumers around the world to easily discover her brand, purchase her product, and become a part of her social media presence.
Here are JJ’s reflections on her e-commerce experience with Captico.
“Redesigning my website to include an e-commerce platform with Captico has been a delightful experience. As a small business owner, the functionality I needed in my website is highly customized. (This is why off the shelf solutions like Yahoo! just were not working for me.) I didn’t want my site to look like every other store front out there. Captico delivered both creatively and technically. They hit my design aesthetic on the nose with customized icons, colors, and imaging that makes my site stand out. They took my existing branding and design ideas and expanded on them in a very creative way. One of my favorite parts of the site are the “sketches” of jewelry that were created to resemble pages from my idea notebook. From a technical perspective Captico customized the e-commerce platform to suit my business and offered keen suggestions to improve the functionality and conversion rates of my website. The team is highly responsive and receptive to concerns and comments getting back to me quickly with realistic time estimates for specific milestones. I am looking forward to growing my business with the Captico team.”
