With Facebook’s New Pages Overhaul now fully implemented, we decided it was time to update our old article about Creating Your Facebook Fan Page (and the subsequent Managing Your Facebook Fan Page – Basics) to better reflect the features and visual changes that you will now encounter.

Facebook Fan pages are getting an updated layout and several new features to help you engage with your fans. A lot of what you see on the new Profile page layout has been carried over which makes it easy to transition between the two, but the improved functionality and control that comes with the new Page layout is what I am most excited about. Here’s some of what you’ll be getting: Notifications when fans interact with your page or posts; A place to showcase photos along the top of your page; A news feed for your page; The ability to Like and post on other pages as your page (FINALLY).

Preview your page and you’ll be given the option to upgrade early. All pages will automatically be upgraded on March 10, so why wait? Upgrade now – here is a “tour” to guide you through the changes…

A recent report from White Horse conducted in March 2010 on Business to Business (B2B) marketing found that B2B marketers are adopting social media marketing tactics at a much higher rate than previously expected. Research revealed that 82% of B2B firms are engaged in social media, not far behind the Business to Consumer (B2C) firms participating at an 86% level.

We asked attendees to a March 4th, 2010 Business Expo in Columbia, MD what the internet has done for their business and how they are using new media and social networking sites like Facebook, Twitter, LinkedIn, and YouTube to generate new customers and promote their company. Their answers might surprise you!

Traditional Economic theory states that the reason a consumer acts or doesn’t act is incentives. Incentives entice, bait, and give the user a reason to act or abandon. Incentives also help a user stand out where all options seem the same.