A national (US) study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies was conducted in February 2010 with the goal of learning more about why people become fans of company pages on Facebook or followers of brands on Twitter. Researchers wanted to know if these activities changed their behavior towards the brands themselves.  A survey was conducted of 1,504 adults (ages 18 and up) between February 8, 2010 and February 9, 2010 by Chadwick Martin Bailey, and iModerate Research Technologies held individual interviews to better understand participants’ behaviors. Continue reading Consumers Engaged Via Social Media Are More Likely To Buy

The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?”

Continue reading Will Social Media hurt or help you?

Now that you know HOW to Create Your Facebook Fan Page, lets talk about the basics of managing it. If you are familiar with Facebook and have a personal account, managing your fan page will be fairly easy. If not, I’ll walk you through the basic steps and share some advice. Continue reading Managing Your Facebook Fan Page (Basics)

Like many people, I have a Twitter account. My personal account revolves around the indie film and video industry and the people I “follow” or “friend” or “subscribe to” tend to reflect that interest. One of those is Lee Unkrich (@leeunkrich), Director of such Pixar classics as Toy Story 2, Monsters, Inc., Finding Nemo, and the upcoming Toy Story 3. He also edited Toy Story, Toy Story 2, and A Bug’s Life. Since I “follow” Lee (I’m going to assume we’re on a first name basis now) I am regularly updated on the status of his films, when they are coming out, contests he hosts to increase excitement about Pixar and new releases, and any behind-the-scenes quips he may care to share. Continue reading Twitter: Breaking down the walls between companies and consumers

You may have heard about a “David and Goliath” story being played out in the media lately. On September 14, 2009, the makers of Monster energy drink sent a cease and desist letter to Rock Art Brewery in Morrisville, Vermont claiming the brewer’s “Vermonster” label on select beers caused brand confusion with its “Monster” energy drink. Owners Matt and Renee Nadeau are fighting back, claiming there is no infringement issue and that the “nuisance lawsuit” is another case of corporate bullying and brand over-protection. Continue reading Social Media and Public Opinion: Beer vs Monster