Social media researcher Dan Zarrella has been conducting research on the best times to do your online marketing activities like blog, email, Tweet, and post to Facebook for close to 3 years now. In December of 2010 he released some of the results of his data analysis regarding timing in preparation for a webinar he was giving titled “Science of Blogging”. As I regularly get questions on this topic from clients, I thought it might be worth a formal blog about his findings. Studies and research such as Dan’s come out from time to time and may claim different specifics as to times and days (wednesday at 3pm has been thought to be the peak Tweet time for awhile now), but regardless of how this kind of data may help you plan your releases of information, you must keep in mind that every one is different. Every product, industry, service, company, and customer base has their own group norms and before you jump on board with what worked for someone else, you must take the the time to discover what is right for you and your community/audience.