Founded in 2010, financialfootprint.com offers personal financial solutions and financial education tailored for young adults via a one-on-one guidance service. Using video chat, online chat, phone, and other media, the website matches trained Personal Finance Guides with clients on an individual basis, working around their schedules to offer quality and personalized financial guidance. They have combined this personalized service with a website filled with creatively written financial education content as well as a host of applications and tools to help manage one’s personal finances.

Captico worked with the founders across the Spring of 2010 to develop a website that provides a unique, personalized experience for young adults with custom built financial tools to empower customers to manage their finances. financialfootprint is currently sponsored by a number of Universities around the country as a recommended resource for their students.

financialfootprint also embarked on an SEO and social media engagement with Captico while the site was being developed- working to drive organic and viral traffic to the site at the launch to provide buzz and community growth. As part of this effort, Captico’s in-house videographer created a promotional commercial to coincide with the site launch.

“We couldn’t have asked for a better situation when it came to building our business.  As our technology partner, Captico took a highly collaborative and creative approach to building our website solution, which served to cultivate the strong partnership we have today.  They executed at a high level throughout the project, drawing from a versatile and talented team of developers, designers, business strategists, online marketers and videographers.  At every turn they were meticulous in understanding the nuances of our business, diligently problem solving on our behalf, in order to ultimately deliver us a high-quality product.”

David Ng, Co-Founder and Senior Vice President, financialfootprint

Custom tools were created for this site such as:

-An interactive scheduling calendar that shows the availability of financialfootprint guides pulling from their various personal and work calendars

- A student loan application that provides users with scenarios to manage their payback schedules

- An innovative budgeting worksheet tool (the bUdg) empowering users to quickly get a view of their finances

- A back-end dashboard for personal finance guides that allows them to manage upcoming appointments and information about their clients

Founded in 2009, Liberty Central is a nonprofit organization designed to promote education, civil discourse, and activism focused on protecting core founding principles of the United States.

Captico worked with Liberty Central on a journey to design and develop an engaging, interactive website that would allow citizens to make an impact in 3-5 minutes a day through the site.

The website launched in May of 2010 and attracted more than 20,000 visitors in the first 48 hours. Since then, it receives more than 2,000 visitors a day and Liberty Central has published over 1000 articles using the WordPress CMS platform that Captico configured for the site.

“Building our new website under time pressures with Captico’s team was creative, organized and, actually, fun! We felt like we had a capable new set of staff on our team. They managed a process that felt overwhelming at times, but with a professionalism and customer orientation that resulted in an effective product that helped us fulfill our mission.”

Virginia “Ginni” Thomas, President and CEO, Liberty Central

Custom, leading edge technology tools were developed by Captico to incorporate into the site including:

- an interactive tool to locate all of a user’s elected representatives, providing contact information for each and geo-targeting a user’s location to pre-populate representatives for each user

- An interactive video that allows a user to get to know Liberty Central on their own page

- An interactive map of elections across the country leveraging Google Maps, allowing Liberty Central to highlight specific races and users to dig in to find out how they impact races

- A political self-assessment that enables each user to find out where they stand on the political spectrum in less than 5 minutes

, The quiz can be easily embedded in any website. To learn more about how we built the animations in the quiz read our excellent post about Animation and RaphaelJS.

- A pledge of activism that allows users to indicate their support of Liberty Central’s cause by choosing to ‘take the pledge’.