Captico’s SEO services ensure that your business’s website can be found by consumers online. According to Harris Interactive, about 80% of all Internet traffic begins at a search engine. Furthermore, research has shown that about 90% of consumers click on a business listing that is on the first page of the search engine results. SEO is a way of using free (unpaid) techniques to maximize your business’s ranking on search engines like Google, Yahoo, and Bing. Count on Captico to provide all of your SEO services, and watch your company’s website rise on the search engines’ result pages.
Captico’s SEO Services
Captico’s SEO formula has garnered unparalleled success for our clients. We believe there are 4 primary components to achieving good organic search results:
Relevance + Popularity + Trust + Performance
Captico’s Search Engine Optimization engagements maximize your website’s score across the board.
Link building and development
Occurs both on and off your website. On-site link building includes: providing recommendations for internal links to place within your site, link placement recommendations, and link management to ensure that links are up to date. Off-site link building includes: contacting relevant industry websites to get your site linked, commenting and participating in relevant blogs to get links back to your site, and adding your site to popular directories. A key metric of search engine relevance is popularity. Link building works to grow your site’s popularity.
Website recommendations
Includes website structure, file naming, potential website enhancements, and more. Given that a key metric of search engine relevance is performance, these recommendations may include upgrades to make your site faster and more responsive. In addition, domain name registration expiration dates will be evaluated in order to maximize your Trust score.
Meta-information
We will make recommendations to update meta-information for your pages including meta titles, descriptions and keywords. We will continuously monitor performance of meta information and recommend tweaks as needed.
Keyword density
Complete analysis of the content of your site and suggestions for content updates to improve keyword density and keyword structure throughout your website. This includes an initial analysis of your content as well as on-going recommendations to continue to maximize results across the engagement.
URL structuring
Structuring URLs to be keyword rich and ensuring they are search-engine friendly. We will analyze your URLs and make recommendations for improvements to match your SEO strategy (including sub-domain creation, redirects, etc.).
Press Releases
Captico’s copywriters will prepare press releases customized to your business and your keyword strategy. These press releases are professionally written and targeted to include links and engaging content to supplement your SEO strategy. We deploy the PR content across a PR channel encompassing Yahoo News, Google News, AOL news, 35,000 journalist subscribers, and 250,000 RSS subscribers.
Blog Development
Captico’s development team will create a blog for your website and train you and your staff on the best practices of blog writing. Blogs build relevance for your SEO efforts by making your site more content-rich and dynamic.
Business Profile Submission
On a monthly basis, Captico will submit and set up your business profile to 30 of the webs most popular directories. These directories are a critical way for potential customers to find your business. Directories include: Google Local Business, Yahoo Local, Yellowpages, Superpages, City Search, Insider Pages, Merchant Circle, DMOZ, and more.
Customized Support
A dedicated project manager will keep you updated along the way by sending weekly reports and being available to answer all of your questions.
With Captico providing your SEO services, you will be getting high quality Internet marketing and a team of experts with years of experience.
Want to find out more?
Read some of our Case Studies to see how we delivered SEO services for existing clients, or contact us for more information: 1.866.944.9889
