SEO engagements optimize your site to maximize your organic (i.e un-paid) ranking in the search engine results page of popular search engines including: Google, Yahoo and Bing. Captico is an SEO company that takes a customized, intensive approach to each client situation.

Why is SEO Marketing So Important?

According to Harris Interactive, about 80% of internet traffic begins at a search engine. Furthermore, research has shown that 89.82% of searchers click on a listing that is in the first page of the search engine results.

Captico’s Approach to SEO:

There are 4 primary components to achieving good organic search results:

Relevance + Popularity + Trust + Performance

Captico’s Search Engine Optimization engagements maximize your website’s score across the board.

• Link building and development

  Both on and off your site. On site link building will include: providing recommendations for internal links to place within your site, link placement recommendations, and link management to ensure they are up to date. Off site link building will include: contacting relevant industry sites to get your site linked and commenting and participating in relevant blogs to get links back to your site.A key metric of search engine relevance is popularity. Link building works to relevantly grow site popularity.

• Site recommendations

  Site structure, file naming, and potential website enhancements and more. Given that a  key metric of search engine      relevance is performance, these recommendations may include upgrades to make your site faster and more responsive. In addition, domain name registration expiration dates will be evaluated in order to maximize your Trust score.

• Meta-information

  We will make recommendations to update meta-information for your pages including meta titles, descriptions and keywords. We will continuously monitor performance of meta information and recommend tweaks as needed.

• Keyword density

  We will analyze the content of your site and make suggestions of content updates to improve keyword density and keyword structure throughout your website for your selected keywords.  This will include an initial analysis of your content as well as on-going recommendations to continue to maximize results across the engagement.

• URL structuring

  

  Structure URLs to be keyword rich, ensuring they are search-engine friendly.  We wlll analyze your URL’s and make recommendations of improvements to match your SEO strategy (including sub domain creation, redirects etc)

• Press Releases

  Captico’s copywriters will prepare press releases customized to your business and your keyword strategy. These press releases are professionally written and targeted to include links and engaging content to supplement your SEO strategy. We deploy the PR content across a PR channel encompassing Yahoo News, Google News, AOL news, 35,000 journalist subscribers, and 250,000 RSS subscribers.

• Blog Development

  Captico’s development team will create a blog for your website and train you and your staff on the best practices of blog writing. Blogs build relevance for your SEO efforts by making your site more content rich and dynamic.

• Business Profile Submission

  Captico will submit and set up your business profile to 30 of the webs most popular directories monthly. These directories are a critical way for potential customers to find your business. Including: Google Local Business, Yahoo Local, Yellowpages, Superpages, City Search, Insider Pages, Merchant Circle, DMOZ

• Customized Support

  A dedicated project manager will keep you updated along the way by sending weekly reports    and being available to answer all of your questions.