At Captico, we approach Pay-Per-Click (PPC) management using a multidimensional approach. Our PPC campaigns accommodate popular search engines including: Google, Yahoo, and Bing. Better yet, Captico is a Google Adwords Certified Partner.
We start all of our Pay-Per-Click engagements by meeting with you and talking through the goals and expectations of your account. After our initial meeting, an experienced SEM specialist builds out a customized PPC account based on details collected from the meeting, aligning with your expectations.
We understand that this is your account and that every client has varying knowledge of PPC marketing. We are here to answer all of your questions and provide detailed feedback about your account.
Our customized approach and long-term testing ensures that you are maximizing your return on investment by receiving highly targeted traffic, which will result in more conversions.
Captico’s Pay-Per-Click (PPC) Management Strategy:
Keyword Research
Keywords are the foundation of all PPC campaigns. We develop a keyword strategy that includes identifying root words, brand terms, synonyms, misspellings, phrases, and other related terms. We ensure that we are capturing all relevant keywords and that the ad is appearing in the right place, at the right price, and at the right time to reach the desired target audience.
Ad Creation
We work closely on effective titles and descriptions and include relevant keywords in each ad, ensuring that the ad copy is reaching the target audience and producing desired results.
Budget Recommendations
We methodically structure the budget through the use of technology and daily management in order to take complete control of the ad spend, making sure that the keywords yielding the highest ROI remain in search. From month to month we can increase or decrease the budget depending on your needs.
Landing Page Optimization
We consistently review and offer recommendations for each landing page based on each keyword category. Our recommendations are based on A/B and multivariate testing conducted by our PPC management team. For example, general terms should have multiple landing page options to test and refine to see which landing page(s) and keyword combinations convert the best.
Targeting
We deploy a two-step approach when targeting PPC searchers. We create campaigns targeting key cities in the surrounding areas by including the city name in the search term and corresponding ad copy. We also create separate campaigns targeting searchers IP addresses to ensure that your ads show for general searches. Using two different approaches ensures that your ads will display in the areas you want to target.
Reports
We create a dashboard for each PPC campaign under your business name. We provide you with 24/7 access to these reports online through Google Analytics. Your dedicated PPC project manager sends you weekly reports and will be available to discuss the data included in each report.
Ad Monitoring, Tracking, and Recommendations
We monitor user behavior through integration of URL and site tracking technology. We monitor all users from point of entry to exit. We also monitor all keywords, ads, placement, bid price, and rank. We suggest necessary recommendations based on our analysis, and management of the campaign.
Ongoing Campaign Optimization and Strategic Insight
Throughout the management of your PPC account(s), we carefully optimize campaigns based on the goals and objectives outlined during your welcome call with us. We will offer strategic guidance and insight to ensure we meet and exceed your goals.
Choose Captico for your PPC Management, and you will be getting high quality Internet marketing services and a team of experts with years of experience.
Want to find out more?
Read some of our Case Studies to see how PPC has worked for existing clients, or contact us for more information: 1.866.944.9889
