Increasing Your Google Local Business Ranking – Google Local Business Optimization

By: Todd Fisher, 27 Jan 2010
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Looking to increase your visibility to Google AND get your business listed near top of Google for FREE in Local Business Center? Follow the easy steps below to do just that and move up in rank when a user types in your service oriented business followed by the city for their search. For more information, visit Captico’sSearch Engine Optimization page to learn more about importance of SEO for your business.  SEO IS KING!!!!

  1. Get Listed in Google Local Business Center - Go to following URL and get your business listed in Google. Submission process is easy, follow Google’s steps and our steps below. Await verification code via phone or postcard and GET Listed!
  2. www.google.com/local/add
  3. Use Keywords in Company Description – Develop a list of 5 keywords that best describes your business and incorporate words into your company description. Do not spam it! Make content coherent and consistent.
  4. Add Photos – Add as many photos you can to your listing and your company logo. When uploading files, be sure to optimize name of the file to match one of the main keywords you developed in Step 2.
  5. Encourage Customer Reviews/Add Links Back – Get real customers to post reviews on your listing about products/services. Provide a link from your website for visitors to post reviews on your Google Local Business Listing page.
  6. Add Coupons – Add coupons to your Google Local Business Listing and you are sure to move up in rank.
  7. Add Videos- If you have videos, upload to YouTube and post a link to it in your Google Local Business Listing. Great way of increasing rank.
  8. Enter as Much Detail Possible – Hours of operations, payment options, other additional details, etc. More detail equals better rank. Google’s local business center algorithm will view your listing as credible and serious.

You may also be interested in: A Tip for Better Google Local Business Optimization

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6 Responses to “Increasing Your Google Local Business Ranking – Google Local Business Optimization”

  1. Good job, this site has really been an eye opener. I need some time to think about this

    Follow me on Twitter

  2. Do you mind if I quote you on my blog if I link back to your website?

  3. By adding a video to your Google Local Business Listing you can tell your company’s story, show customers how to GET to you if youa re difficult to find, connect with your customers, showcase your products and services, and provide reviews and information that they are actively searching for. Lets be honest – you also look more legit and credible! Video can really help you stand out in this case.

    Also, SEO, SEO, SEO!
    Benjamin Wayne, President and CEO of Fliqz, says “…Video SEO has been sort of the neglected gold-mine in the online space in terms of – It’s incredibly effective, very few companies do it at all, and most of those that are trying to do it aren’t doing it correctly, or they’re doing it with video platforms that drive traffic to the platform, instead of the publisher’s space. At a time where more and more online publishers are trying to figure out how do they justify video and what’s the real ROI in terms of their video initiates, SEO offers them a real opportunity to take their video assets and use them in a way that contributes to the bottom line in the business.”.

  4. Morgan Brown, currently the director of marketing for TurnHere, a leading online video production and advertising company based in Emeryville, CA, says,

    “Search engines now display more and more videos, images, blogs, maps, and books in their results. These new search algorithms weigh video heavily, giving you a great opportunity to increase your relevance in search results (and even achieve that coveted first page ranking on Google). In fact, Forrester Research ran an experiment on the top-searched keywords and discovered that videos have an 11,000-to-1 chance of appearing on the first page of Google’s results, while text has a 500,000-to-1 chance of making it on the first page — in short, video has a 50 times better chance than plain text for getting to the top of search rankings.”

    http://www.reelseo.com/video-market-small-business/

  5. This is an interesting blog you have her but I can’t seem to find the RSS subscribe button.

  6. Steve says:

    @Clinton: RSS icon is at the bottom right of the site.