Traditional Economic theory states that the reason a consumer acts or doesn’t act is incentives. Incentives entice, bait, and give the user a reason to act or abandon. Incentives also help a user stand out where all options seem the same.
One simple way for businesses to create incentives is by creating coupons through Google’s newly redesigned Local Business Listings.
For one of our recent clients, Denny Hamlin’s Speed Wash, we added basic information, location, hours, and pictures to create a great consumer experience.
Doing so lets the consumer trust the site, see the business for themselves, find directions, anything possible to get the user to visit.
To give the consumer and extra nudge, we created a coupon with the listing
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A user now has an added incentive to visit the business! We can even A/B test different aspects of the coupon. The amount of the discount, the call to action, and many other variables. A simple coupon can help your business stand out and drive consumers to your business.
Tags: business, client, conversions, Google, incentives
