Digital Capital Week (DCWEEK)is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.
I personally attended Media 2.0 Day and Gov & Org 2.0 Day on June 15th and 16th, 2010 respectively, live tweeting, note-taking, recording audio, and snagging quick video interviews with various event attendees. Below you will find some of my takeaways from the sessions I attended.
GOV & ORG 2.0 DAY
“Energizing Your Base and Online Community Growing” In today’s climate, organizations are only as good as their supporters. But with so much noise today, how do we ensure our message is being heard and really reach and inspire our core community? Panelists spoke about tools and techniques they use to successfully find and motivate their audiences online and offline. Panelists included: Alan Rosenblatt from Center for American Progress, Roz Lemieux from Fission Strategy, Charles Lenchner from New Organizing Institute (NOI) and Jesse Posilkin from Save our Safety Net; Moderator: Shireen Mitchell
- When looking at your online presence, you must ask yourself, “Does this online content piece create value for something the organization cares about? Can you quantify it? — You CAN track things! Compare time spent and results vs. what it would cost to do something similar in traditional media (ads, buying email lists, etc).” – Charles Lenchner
- “They are your base, they ARE energized! Find out how they are communicating; Tell them what your plan is and share your results; Connect them with each other!” – Roz Lemieux
- “The majority of people you are working with will never come to your website… you have to go to where they are.” – Alan Rosenblatt
- “Social media is about social interactions. It requires you to talk to them and them to talk to you.” – Alan Rosenblatt
- “You have to be ready and have your network in place BEFORE a crisis happens.” – Alan Rosenblatt
- “We used the internet and social media to document and promote what we were doing in real life.” – Jesse Posilkin
“Social Media 202: An Advanced Discussion in Online Community Building“ Recent client case studies were used as a launching point for discussing building online brands and community with a special focus on using social media to reach print and online publications. Panelists included: Deb Lavoy; McLean Robbins; Kristina Libby.
- “ROI of social media relates to what the goal of that initiative is.” – Deb Lavoy
“Social Media ROI“ Many organizations struggle with how much they should invest in social media outreach and management as well as how to set goals and measure success. Panelists offered models for how to consider social media in your overall marketing efforts. Panelists included: Carie Lewis, Allyson Kapin, and Danielle Brigida.
- “Find out where your constituents are and establish a [social media] presence there.” – Carie Lewis
- “Stay on top of current trends, using new tools (like foursquare), but avoid ‘shiny object syndrome’”. – Carie Lewis
- “Train and have guidelines (like a social media policy) for your staff.” – Carie Lewis
- “Take an integrated approach. Don’t just rely on one venue (like Facebook)… tie all of your campaigns together.” – Carie Lewis
- “LISTENING is the first step in social media.” – Carie Lewis
“Getting Strategic With Social Media – Combining the Right Approach with Integration and Measurement to Ensure Success” Panelists included: Wendy Harman, Jaime-Alexis Fowler, and Jordan Viator.
- “Success = Listen, Respond, Build Community, Engage.” – Wendy Harman
- “What works for others may not work for you… Once you choose yoru goals, you must use the right tactics.” – Jaime-Alexis Fowler
- “Social media doesn’t exist in a vacuum.” – Jordan Viator
Keynote with Cammie Croft and Charlene Li
- “We now have a culture of sharing- and its impacting everything we do.” – Charlene Li
- “How transparent/open do you need to be? As much as it takes to accomplish your goals and inspire people!” – Charlene Li
- “You can’t six sigma your way into innovation.” – Charlene Li
(Check out Digital Capital Week 2010 – “A Slice of DCWEEK” for video interviews of event attendees!)
You may also be interested in Digital Capital Week 2010 – Quotes from DCWEEK Media 2.0 Day.
Tags: capital, community, Corrie Davidson, dcweek, digital, Government, measure, Organization, ROE, roi, Social Media, strategy, success, technology, week
Great site!!!