Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.
I personally attended Media 2.0 Day and Gov & Org 2.0 Day on June 15th and 16th, 2010 respectively, live tweeting, note-taking, recording audio, and snagging quick video interviews with various event attendees. Below you will find some of my takeaways from the sessions I attended.
MEDIA 2.0 DAY
“Social and Traditional Media: How News and Media Organizations are Getting Social and Why They Need To Do It” - This panel looked at real and tactical ways news and media organizations are using social media to share content, engage readers and get results.
Panelists included: Carlos Roig, VP of Digital Media Strategy at Home Front Communications; Andy Carvin – Senior Strategist for National Public Radio’s Social Media Desk; Robert Michael Murray – VP of Social Media for National Geographic; Benet Wilson – Online Managing Editor for Aviation Week’s Business Aviation and Co-Chair of the National Association for Black Journalist’s Digital Journalism Task Force USA; Brian Dresher- Manager of Social Media and Digital Partnerships for USA TODAY
- “We are well past the point of asking ‘if’ news media organizations need to be engaging on a social platform.” - Carlos Roig
- “Organizations and non-profits need a broad social strategy (not just a Twitter or Facebook strategy) to best engage.” – Robert Michael Murray
- NPR is using “citizen developers” to create user generated content with technical expertise in areas that NPR doesn’t have the qualified staff to cover. They also use Twitter and user content to funnel the best stories to their reporters. – Andy Carvin
- “Its not resource intensive to maintain a presence in the social media space when you use the right tools.” – Andy Carvin
“State of Now” Jeff Pulver took a hard look at the continued effects the worldwide adoption of social communication platforms such as twitter are having on “The Media, including knowledge, perspectives and insights to the next wave of effects twitter and the real-time internet will have on business in 2010 and beyond.
Jeff Pulver is Chairman and Founder of pulver.com, and one of the true pioneers of the VoIP industry and a leader in the emerging TV on the Net industry. Leveraging well over a decade of hands-on experience in Internet/IP communications and innovation, Mr. Pulver is a globally renowned thought leader, author and entrepreneur. His blog is well read within the IP Communications Industry and in high-tech communities around the world. He is the publisher of The Pulver Report and and creator of the industry standard Voice on the Net (VON) events. Additionally, Mr. Pulver is the founder of FWD, the VON Coalition, PrimeTimeRewind.TV, Vivox and is the co-founder of VoIP provider, Vonage.
- “Real time internet is the rise of the individual voice! People are discovering that they have voices that matter — and corporations are listening!”
- “The world has become flat again.”
- “Everyone is a brand. You. You are a brand… You are your own ambassadors.”
- “If you fire people who don’t know that they can’t do something, then they can do anything.”
- “Videos go viral because people connect with them… Its all about the people. Its all about connecting… The internet was built on trust.”
“The Future Impact of the Internet” – Lee Rainie discussed the results of a survey of nearly 900 Internet stakeholders, revealing fascinating new perspectives on the way the Internet is affecting human intelligence and the ways that information is being shared and rendered. The web-based survey gathered opinions from prominent scientists, business leaders, consultants, writers and technology developers. It is the fourth in a series of Internet expert studies conducted by the Imagining the Internet Center at Elon University and the Pew Research Center’s Internet & American Life Project. View slidedeck here.
Lee Rainie is the Director of the Pew Internet & American Life Project, a non-profit, nonpartisan “fact tank” that studies the social impact of the internet and has issued more than 200 reports based on its surveys that examine people’s online activities and the internet’s role in their lives. Lee is a co-author of Up for Grabs, Hopes and Fears, and Ubiquity, Mobility, Security, a series of books about the future of the internet published by Cambria Press and based on Project surveys.
- 80% of survey respondents think no one will can anticipate what the hottest devices will be in 2020.
- Regarding internet privacy, the survey found that “confidentiality and autonomy will replace the yearning for anonymity.”
- 65% of survey respondents think the internet will actually improve reading, writing, and rendering of knowledge.
- 85% of survey respondents think in 2020 that the internet will have been a positive force in their lives.
“The Future of Media” - This panel discussion focused on how new devices and emerging platforms are transforming the way publishers reach consumers — and ultimately how we experience and interact with content.
Panelists included: Michael Clements, EVP, Executive Editor, Washington Life Magazine; Vijay Ravindran, VP, Digital, The Washington Post Company; Jim Bankoff, CEO, SB Nation; Marty Moe, SVP AOL Media; Meredith Artley, Managing Editor of CNN.com.
- Regarding whether content is King, “It’s all about the story. What is the BEST way to tell that story? Is it through photography? Graphs? User generated content?… There is room for growth in the ubiquitous methods of telling stories.” – Meredith Artley
- “Content is a kingdom, not just a king… content has been democratized to a tremendous degree – as has distribution.” – Jim Bankoff
- “Content has become unbundled from distribution. The King used to be the distributor, now content can be accessed by anyone, anywhere. We will see a reformatting of big distribution channels- look at iTunes.” – Marty Moe
- “If advertisers won’t pay for it, it won’t get made — unless consumers like it enough to pay for it.” – Vijay Ravindran
(Check out “Digital Capital Week 2010- A Slice of DCWEEK” for video interviews with attendees!)
You may also be interested in Digital Capital Week 2010 – Quotes from DCWEEK Gov & Org 2.0 Day.
Tags: advice, American Life Project, capital, communication, content, Corrie Davidson, dcweek, digital, impact, internet, knowledge, lessons, Media, non-profit, Organization, Pew Internet, real time, research, Social Media, study, survey, technology, user generated content, viral, week
Great post!