Rand Fishkin, the CEO & Founder of SEOmoz.org, managed to stuff an inspiring presentation on “Advanced Tactics to Maximize SEO Opportunity” into a too-short 25 minutes presentation at the What’s Next DC 2011 Conference on Monday, January 24th. With organic search results becoming increasingly competitive, Rand’s specific tactics supplemented with examples and case studies had me eager to try some new techniques to pimp out our website. You can view his slidedeck here. (All photos by Nakeva Corothers). Some key takeaways included:

Last week, Google launched the Beta version of “In-Page Analytics” – a visual aid that sits on top of your website to give context to the data that regular Google Analytics provides. Google Analytics is a great tool for webmasters to track traffic to their website, what users are doing on the site, and what people are clicking on.

While researching the new updates to Twitter’s third party app authorization process, something interesting caught my eye in the Google search results for “twitter”… Twitter itself came up as number one return, but Lance Arrmstrong’s Twitter account came up as number two- above the wikipedia entry for twitter, news, the twitter search engine, Twitter’s facebook page, reviews, and videos.