In this seminar, Captico presents strategies for leveraging Twitter and blogging for your business. We will cover the basics to get you started communicating your brand to a large and growing audience.

Like many people, I have a Twitter account. My personal account revolves around the indie film and video industry and the people I “follow” or “friend” or “subscribe to” tend to reflect that interest. One of those is Lee Unkrich (@leeunkrich), Director of such Pixar classics as Toy Story 2, Monsters, Inc., Finding Nemo, and the upcoming Toy Story 3. He also edited Toy Story, Toy Story 2, and A Bug’s Life.

You may have heard about a “David and Goliath” story being played out in the media lately. On September 14, 2009, the makers of Monster energy drink sent a cease and desist letter to Rock Art Brewery in Morrisville, Vermont claiming the brewer’s “Vermonster” label on select beers caused brand confusion with its “Monster” energy drink. Owners Matt and Renee Nadeau are fighting back, claiming there is no infringement issue and that the “nuisance lawsuit” is another case of corporate bullying and brand over-protection.

…The same can be said for our flashy websites, elaborate blogs, and hundreds of twitter apps – be sure you look for and connect with the people behind the text. If we forget who all of this is really for and what these tools really serve to do – connect us with other people – then we will be left with nothing but random noise and a confused expression on our faces. Social Networking is about creating relationships, and not even the coolest widget is a substitute for genuine human interaction – on OR off line.