Internet Marketing

Internet Marketing Client

BAIR Necessities is a family-owned heating and air conditioning contractor, delivering a full spectrum of installation and repair services to residential and commercial customers in Maryland.  BAIR Necessities is also a recognized Geopro Contractor in the installation and maintenance of earth-friendly Geothermal heating and air conditioning systems.

After spending thousands of dollars in PPC, Karen Bair, the owner, engaged with Captico for SEO services: specifically to optimize her website and improve her organic rankings. As she put it “I am not renting anymore- I am buying!”

We started by identifying the most important search keywords for her business, then optimized the content of her entire site around those words. We added a blog and started promoting her site all over the web through the use of directory submissions, back linking efforts, and local business listing optimization.  BAIR Necessities now enjoys the #1 organic spot in many of the key search terms for their business.

From Karen: “Prior to working with Captico we had tried other avenues to increase traffic to our website in order to generate leads and sales …only to find we had wasted a lot of money and time….since we have been working with Captico the increase in our leads has more then tripled and our sales from those leads has doubled…..BUT the best part about Captico is that you feel as if you are their only customer and that they truly want you and your company to succeed….they are amazing.”

Learn more about Captico’s Search Engine Optimization Services