While BP battles the ever increasingly disastrous oil spill in the Gulf, their PR department is trying to conduct a brand cleanup through traditional and online media. You may have seen the TV ads featuring Darryl Willis, the VP of Resources at BP America, featuring him as a Louisiana-born “volunteer” eager to help citizens file their claims. (Apparently CEO Tony Hayward wasn’t quite cutting it, and so a new “face” for the company was chosen.) But BP is also embracing new media methods such as Search Engine Marketing and Twitter. In this article, we take a look at how BP and its detractors are using Twitter to connect with the world.

DCWEEK has finally come to an end for creatives in the Nation’s Capital and now its time to recap the bits of knowledge gleaned by roving reporter yours truly. Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

Forgive me if you’ve already run across “Promoted” Tweets in your Twitter stream (as I believe they launched in April of this year). Perhaps I don’t follow enough major brands, perhaps they haven’t run until now, or perhaps they just haven’t been run on a big enough scale. Whatever the case may be, I’m seeing them now. And sadly (or luckily?) its to promote something I love. The Toy Story franchise.

The newest update in Facebook’s attempt to get you to Like everything on earth and thus connect with each and every thing through their portal which they can then monetize in some way is the ability to Like a comment. Read more

Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

Digital Capital Week (DCWEEK) is a 10 day festival in Washington DC focused on technology, innovation and all things digital. It took place from June 11th to June 20th, 2010 in venues across the city with the mission of strengthening the capital region’s digital economy via events focused on creativity, technology, entrepreneurship, marketing, content creation, and innovation.

On March 31st, Captico hosted local business guests and county representatives for an official ribbon cutting ceremony at our “new” location in Severna Park, MD (though we have been here since September 2009, and before that in Washington D.C.).

The social networking behemoth Facebook offers a number of Social plugins to better connect your website with users and allow your content to spread organically. Below you will find links and information on how to take advantage of these features.

Three charts from InternetWorldStats.com portraying current statistics (as of December 2009) of world internet usage and penetration.

Interesting that Asia has the MOST individual internet users, yet is among the lowest in penetration. Read more

The digital marketing and e-commerce community Econsultancy has released a June 2010 report on Social Media and Online Brand Monitoring Trends. The free briefing (membership required) contains an overview of market trends, tips for best practice, new statistics and useful resources.