As part of the Pew Research Center’s Internet and American Life Project, Pew conducts regular surveys to gather information on who is interacting on the web, how people are accessing it, and what they are doing when they are there. As 2010 draws to a close, we have looked at Generations Online in 2010 – Statistics and Twitter Statistics and Info on Usage in 2010. In this article we will review more data from Pew on people’s activities online.

The fine researchers at Pew Internet and American Life have released their findings on what differently-aged internet users are doing online. “There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “Generations” report in 2009 has slipped in many activities.” This is good news for marketers trying to reach older customers online who are quickly embracing (and even surpassing their younger cohorts) online life.

“Eight percent of the American adults who use the internet are Twitter users. It is an online activity that is particularly popular with young adults, minorities, and those who live in cities.” – Pew Research Center, December 2010

In less than 4 years, micro-blogging/social networking site Twitter has grown to tens of millions of users. With that, we have seen its demographics change as people adopted the tool, brands embraced the medium, and celebrities popularized it. The Pew Research Center’s Internet & American Life Project recently released a new report on who is using Twitter. We will take a look at that data in this article.

Facebook is looking to encourage user check-ins through their Places feature by providing brick and mortar stores with a new (and currently free) viral marketing opportunity through “Deals”. Deals allows you to create special deals on Facebook through a claimed Facebook Place – meaning you have to have claimed a Place to begin with. It can be managed through your Fan Page, and there are different types of deals you can create based on your needs. Read on for a visual walk through on how to create a Deal.

The Holiday Season is upon us! You may have noticed that Captico.com is experiencing some wintry weather – our developers are making it snow! Now the design team is getting in the festive spirit with an animated gif tutorial designed to make all of your images sparkle and shine!

This week Washington, DC played host to the annual Government Video Expo. In addition to an exhibit hall full of equipment and technology (and more displays playing Avatar than I ever care to see again) there certification classes, paid conference sessions, free presentations, and community meetings. The Expo runs Nov 30-Dec 2 2010, but I attended yesterday to scope out the scene, walk the tradeshow floor, and see what the manufacturing industry had to offer. In this article I will talk about the presence (and lack) of social media among attendees, and advice on how to get work as a freelancer for government agencies, in addition to mention some of the sessions I attended.

A new social marketing tool was launched over the Thanksgiving holiday – just in time for the shopping frenzy that is the Holiday season. And as today is “Cyber Monday”, (or the monday after “Black Friday”) I thought it would be a good time to do a write up to introduce you to the fledgling site and clever tool that is GoPromoIt.com.

If you use a management tool like Tweetdeck or Hootsuite or Cotweet than you can already post simultaneously (and independently) to both your Facebook and Twitter Accounts. But for the casual user, being able to link your Twitter to your Facebook Profile OR a Page may be helpful. There are two ways this link can go: 1) Auto post all Twitter posts (excluding DMs and @replies) to your Facebook Page or Profile; 2) Auto post all Facebook posts, photo uploads, notes, etc to Twitter.

This guide will walk you through: Auto Posting your Twitter Updates to Facebook.

Two days ago, micro-blogging platform Twitter and social media data provider Gnip, announced a partnership to make Twitter data commercially available through Gnip’s Social Media API. “This partnership opens the door to developers who want to use Twitter streams to create monitoring and analytics tools for the non-display market.”

The buzz is out about Facebook’s new SPAM filter feature on Pages, and while its not visible to everyone yet, it does seem to be rolling out quickly. “Facebook is now helping Page admins ensure that the most valuable content posted by users on their Page wall is more visible to anyone viewing the Page. We are now offering automatic content filtering on Page walls that will ensure that posts soliciting spam are removed from public view as well as ensure that posts containing good content remain more visible.” (from Facebook)