A Tip for Better Google Local Business Optimization


Clients often ask us, “What simple task can I do myself to improve my search engine results’ ranking and start appearing ahead of my competitors?” This Do-It-Yourself trick will get you moving in the right direction.

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Thinking outside the box with A&E’s Leanforwards

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Do you remember when the cable and satellite television network A&E was the place to go for higher brow entertainment and historical documentaries? I do. And many of us still associate A&E with the sepia toned tint of the past (they do own the History Channel after all). Perhaps thats why they are trying so hard to rebrand and reprogram themselves as HBO has done with high quality dramas and reality based shows (they even acquired the rights from HBO to rerun Sopranos episodes). But winning over the audience is only half the battle. Someone has to pay for all of that production and reinvention (Gene Simmons and Dog the Bounty Hunter don’t work for free you know), someone like advertisers. So how do you show media buyers and ad planners that your new face is the place to sell? With a smart ad campaign of your own of course!

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B2B Marketers jumping on board with Social Media


A recent report from White Horse conducted in March 2010 on Business to Business (B2B) marketing found that B2B marketers are adopting social media marketing tactics at a much higher rate than previously expected. Research revealed that 82% of B2B firms are engaged in social media, not far behind the Business to Consumer (B2C) firms participating at an 86% level.

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eCommerce: Dealing with customer complaints and the Streisand effect


It’s something that most companies don’t want to see – a disgruntled customer starting up a companyname-sucks.com site; but sending out take-down notices and getting your lawyers involved as a knee-jerk reaction can make matters even worse – by invoking what’s known as the Streisand Effect.

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Facebook: Like


The recent f8 announcement from Mark Zuckerberg signals Facebook has stepped up to the plate and assumed a responsibility long pushed upon it by its user community – The responsibility for enabling and encouraging users to extend their dialog and interactions beyond the borders of Facebook’s domain and into the web at large. It’s without doubt a very ambitious project that aims to add a social aspect into every website that wants one, and judging by the adoption so far many indeed do. Facebook likes will hopefully add a social and personal layer based on people’s interests, to every page sporting them.

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Facebook ditches Fans in favor of Likes


Evidence of this coming change has been appearing in information about Facebook and I know I have commented that this was the way Facebook was moving. It appears today the big step has been taken. At the top of your “Facebook Fan Page” (if you manage one) you will see this notice: “Introducing the Like Button”. Like all Facebook changes, I’m sure this will lead to open “dis-like” and eventually grudging acceptance. But what does this really mean and why is Facebook making this change?

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Consumers Engaged Via Social Media Are More Likely To Buy


A recent study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that “60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of”.

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Anatomy of a Tweet – A Closer Look at Twitter


Get your scalpel ready, in this installment from our Twitter Series, we break down the anatomy of a tweet and define popular Twitter terms like: hashtag, retweet, and the @ sign. (We also have a great video to walk you through Twitter 101.)

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How to Customize and Set Up Your Twitter Page


The next installment of our Twitter Series, I walk you through the process of setting up and customizing your Twitter account. (We also have a great video to walk you through Twitter 101.)

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How to Sign Up for a Twitter Account

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Similar to our Face Book Fan Page blog series, I will be writing articles to walk you through the process of setting up and managing your own Twitter account. (We also have a great video to walk you through Twitter 101.) This first blog is about Signing Up for Twitter.

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