B2B Marketers jumping on board with Social Media

A recent report from White Horse conducted in March 2010 on Business to Business (B2B) marketing found that B2B marketers are adopting social media marketing tactics at a much higher rate than previously expected. Research revealed that:

• 82% of B2B firms are engaged in social media, not far behind the Business to Consumer (B2C) firms participating at an 86% level.
• 40% of B2B companies devote one or more full time marketers to social media marketing, as compared to 54% of B2C companies. Given the relatively smaller size of marketing departments in B2B organizations, this level of representation is significant; it underscores the maturing role of social media as a core component of B2B marketers’ arsenal.
• 71% of B2B organizations surveyed devote two or more part-time marketing resources to social media management, as compared to 62% among B2C marketers.

“The survey demonstrated that a social network presence, e.g., a Facebook and/or Twitter account, is fundamental; more than 95% of marketers across both B2B and B2C indicated that they have such a presence or plan to have one in the near term. The more illuminating results were in areas where B2B marketers surpassed B2C in usage: B2B marketers are slightly more likely to participate in third-party forums and to produce podcasts… which are comparable to the tried-and-true use of whitepapers as lead generation and maturation tools.”

To read additional findings and view related charts, visit White Horse and search for their report “B2B Marketing Goes Social” (sign up required).

If you would like help with your social media presence, please contact Captico today!

Tags: business, Corrie Davidson, Marketing, research, Social Media, strategy, study

This entry was posted on Thursday, May 27th, 2010 at 3:18 pm and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.