Author Archive

Weekly Web Redux: IA and Google

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In this series of blog posts, I’m going to summarize articles and tutorials I read during the week. If you don’t have the time to scour the web for blog posts about web related news, technology, and techniques, then come back here every week for a summary of my most interesting finds! Continue reading Weekly Web Redux: IA and Google

Using Twitter and Blogs As a Business Tool: Presentation

In this seminar, Captico presents strategies for leveraging Twitter and blogging for your business. We will cover the basics to get you started communicating your brand to a large and growing audience.

Some of the topics include:

  • The benefits of blogging and Twitter
  • What is social media?
  • Blogging 101, Twitter 101
  • What to blog/Tweet about and how to engage your audience

Feel Free To Download the Presentation Materials.

Weekly Web Redux: Design & Advertising Tips

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In this series of blog posts, I’m going to summarize articles and tutorials I read during the week.  If you don’t have the time to scour the web for blog posts about web related news, technology, and techniques, then come back here every week for a summary of my most interesting finds! Continue reading Weekly Web Redux: Design & Advertising Tips

Digital paleontology and innovation impediments

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Digital palentology is the process of studying why old obsolete code is still used in large organizations.   The code or technology fossilizes and is perpetuated regardless of easier, less expensive, and features of newer systems. Continue reading Digital paleontology and innovation impediments

Join Our Visual Design Project

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It’s time to flex your visual design skills!  Create your own version of our illustrator Liz Wheatley’s cartoon bird (as seen to your right), and post your photo to the Flickr photo group “Flip This Bird”.

Step 1: Download the source files here: flip_this_bird.zip

Step 2: Create your own version of the bird by altering the source file.

Step 3: Submit your work to Flip This Bird Flickr photo group for the world to see. Continue reading Join Our Visual Design Project

The unintended consequences of Google’s “Don’t Be Evil” – Is it actually evil?

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Let me begin by saying I believe Google is striving to fulfill their corporate motto “Don’t Be Evil.” Google is constantly democratizing web applications bringing free technology to anyone who can fill out a sign-up form. Businesses, schools, organizations, and individuals are using Google web applications at little to no cost. This includes gmail, analytics, webmaster tools, Google Calendar, Trends, and a myriad of other extremely useful tools. It’s great that these applications are free, but what’s happening to all the other companies that can’t afford to give their products away at zero cost? Continue reading The unintended consequences of Google’s “Don’t Be Evil” – Is it actually evil?

Repeating textured backgrounds

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I’ve had several requests to explain how to create a repeating graphic of a textured background. However, textured backgrounds don’t always lend themselves to tiling without showing edges. Here’s the solution.

Exact Sciences

Exact Sciences is a molecular diagnostics company focused on colorectal cancer. The company has exclusive intellectual property protecting its non-invasive, molecular screening technology for the detection of colorectal cancer. Stool-based DNA (sDNA) technology is included in the colorectal cancer screening guidelines of the American Cancer Society and the U.S. Multi-Society Task Force on Colorectal Cancer.

Denny Hamlin Speedwash

Denny Hamlin Speedwash needed a site to push online marketing campaigns.  Captico built a site as a promotional front end for the business broadcasting special events and deals to their clients. 

Brainscope

BrainScope Company, Inc is a privately held medical neurotechnology company focused initially on Traumatic Brain Injury. The company is developing a new generation of portable, simple-to-use, non-invasive instruments to aid medical professionals in rapidly and objectively providing clinically meaningful information to aid in the assessment of brain function at the initial point of care. The portability and availability of these tools in development could allow patients suffering from brain dysfunctions to be promptly identified, which could help guide clinicians to appropriate steps after the injury has occurred.