With the recent launch of Google’s Airship Advertising, famous tire makers “Goodyear” are scrambling to close sponsorship negotiations with existing contracts, terrified of being locked out in favor of what may be a more profitable money maker from Google.

“We tend to take our time signing deals with stadiums as there just isn’t really any competition in the blimp messaging business,” says Bill Pmilb, Director of Dirigible Marketing at Goodyear, “We just never saw this coming – especially from an internet-focused firm like Google. They really caught us with our pants down on this one.”

The latest marketer to embrace Twitter’s Promoted “Trending Topic” ad space (at the estimated/rumored cost of $200k a pop) is single-cup-of-coffee brewing magnate Keurig (or more precisely Green Mountain Coffee Roasters who owns Keurig and many other popular coffee brands)… Brew Over Ice K-Cups is the newest Keurig product and so to launch it, Keurig and Green Mountain turned to Twitter, trusting their rabid fans would be eager to spread the coffee love. And for non-keurig users, theres always the cruise. Yup. They are giving away an Alaskan cruise to one lucky winner.

On the heels of our last post, How Do I: Make a Facebook Page for My Business?, we wanted to immediately address a very common question and concern that our clients have when it comes to Facebook: How do you control what people post on a Page’s Wall?

The thought of complete strangers posting negative comments or inappropriate material on a Page’s public Wall seems to be the first thing to pop into many business owners’ minds. So let me first say, that yes, you can delete any comment and even block individuals from ever posting to your Page again. But that should be a last resort action and not the first button you push.

With Facebook’s New Pages Overhaul now fully implemented, we decided it was time to update our old article about Creating Your Facebook Fan Page (and the subsequent Managing Your Facebook Fan Page – Basics) to better reflect the features and visual changes that you will now encounter.

So we’re gonna go a little off-topic today and talk about a problem that affects all of us from time to time. Headaches. Oh yes, that common ailment that keeps drug companies in business and makes us flee from bright lights and loud noises. With so many of us staring at computer monitors all day and TV screens all night, its no wonder that we suffer from pain commonly attributed to eye strain and stress.

We are regularly asked for assistance and advice on social media related topics, so when the opportunity presented itself to give back to our local business community, we jumped at the chance. In cooperation with the Severna Park Chamber of Commerce, we will be hosting several short, intense, small-class size seminars on Social Media geared toward small business owners and their employees.

With the recent launch of Facebook’s New Pages Layout for Businesses, hopefully you have found it easier to take advantage of the benefits Facebook offers both small companies and major brands alike. Previously in this blog, we covered How to Connect Your Twitter Account with Your Facebook Page, so I wanted to show you how to do the reverse. With the new Pages layout, this process has gotten incredibly simple…

Facebook Fan pages are getting an updated layout and several new features to help you engage with your fans. A lot of what you see on the new Profile page layout has been carried over which makes it easy to transition between the two, but the improved functionality and control that comes with the new Page layout is what I am most excited about. Here’s some of what you’ll be getting: Notifications when fans interact with your page or posts; A place to showcase photos along the top of your page; A news feed for your page; The ability to Like and post on other pages as your page (FINALLY).

Preview your page and you’ll be given the option to upgrade early. All pages will automatically be upgraded on March 10, so why wait? Upgrade now – here is a “tour” to guide you through the changes…

TechNet’s Rey Ramsey and Twitter’s Biz Stone invite you to the launch of TechNet’s new nonprofit: ConvergeUS – Working With Tech. Winning With Tech.

ConvergeUS’ founding board members Rey Ramsey (TechNet) and Biz Stone (co-founder of Twitter) will provide their vision for a new age of tech sector collaboration. They will also preside over a town hall featuring questions from the live and virtual audiences, moderated by Andrew McLaughlin, former White House Deputy CTO.

Tech Cocktail’s DC Winter Mixer took place last night in Adams Morgan at the hip and open Slaviya in Washington, DC. Tech Cocktail has been hosting mixer events and writing about technology start-ups and entrepreneurs across the country since 2006. Tech Cocktail is a media company focused on better connecting, educating and amplifying the start-up technology community and showcasing the latest tech innovations. They are aimed at helping build and strengthen local tech start-up communities both online and off.