A recent study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that “60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of”.

Get your scalpel ready, in this installment from our Twitter Series, we break down the anatomy of a tweet and define popular Twitter terms like: hashtag, retweet, and the @ sign. (We also have a great video to walk you through Twitter 101.)

The next installment of our Twitter Series, I walk you through the process of setting up and customizing your Twitter account. (We also have a great video to walk you through Twitter 101.)

Similar to our Face Book Fan Page blog series, I will be writing articles to walk you through the process of setting up and managing your own Twitter account. (We also have a great video to walk you through Twitter 101.) This first blog is about Signing Up for Twitter.

A new behavioural study, commissioned by Lloyds TSB Insurance, reveals that the average attention span is now just five minutes and seven seconds, compared to more than 12 minutes a decade ago. What does this mean for you and your web videos?

The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?” Short answer? YES.

Now that you know HOW to Create Your Facebook Fan Page, lets talk about the basics of managing it. If you are familiar with Facebook and have a personal account, managing your fan page will be fairly easy. If not, I’ll walk you through the basic steps and share some advice.

In this 3-part video series, Emily Paterson presents Social Media for Businesses, beginning with an Introduction to Web 2.0, then a quick look at Blogging 101, and finishing with an overview of Twitter 101.

Video version of “The Small Print: Writing User Interface Instructions”, an article covered in a Weekly Web Redux entry.

We asked attendees to a March 4th, 2010 Business Expo in Columbia, MD what the internet has done for their business and how they are using new media and social networking sites like Facebook, Twitter, LinkedIn, and YouTube to generate new customers and promote their company. Their answers might surprise you!