A national (US) study of social media usage by market research firm Chadwick Martin Bailey and iModerate Research Technologies was conducted in February 2010 with the goal of learning more about why people become fans of company pages on Facebook or followers of brands on Twitter. Researchers wanted to know if these activities changed their behavior towards the brands themselves.  A survey was conducted of 1,504 adults (ages 18 and up) between February 8, 2010 and February 9, 2010 by Chadwick Martin Bailey, and iModerate Research Technologies held individual interviews to better understand participants’ behaviors. Continue reading Consumers Engaged Via Social Media Are More Likely To Buy

You  know How to Sign Up for a Twitter Account, you’ve Customized and Set Up Your Account, now lets look at the common terms and symbols (#, @, RT) that you will run into while navigating through Twitter. Grab you’re scalpel – we’re going to dissect a tweet! Continue reading Anatomy of a Tweet – A Closer Look at Twitter

Lets pick up right where we left off in How to Sign Up for a Twitter Account and jump into setting up your page. Continue reading How to Customize and Set Up Your Twitter Page

It recently came to my attention when explaining Twitter functions to a friend, that not everyone knows the basics to getting started on the popular micro-blogging site that so many seem to be rabidly embracing. So, similar to our Face Book Fan Page Introduction blogs, I will be writing a series to walk you through the process of setting up and managing your own Twitter account. (We also have a great video to walk you through Twitter 101.) This first blog is about Signing Up for Twitter. (Once you have an account, check out  How to Customize and Set Up Your Twitter Page.)

Continue reading How to Sign Up for a Twitter Account

There is a new post up on the Treepodia blog regarding online video and our dwindling collective attention spans. A new behavioural study, commissioned by Lloyds TSB Insurance, reveals that the average attention span is now just five minutes and seven seconds, compared to more than 12 minutes a decade ago.

Continue reading Web Video and Short Attention Spans

The debate continues on blogs and in corporate board rooms around the world. “Should our company get involved in social media?” “Do the potential benefits outweigh the risks?” “Is it worth the investment?”

Continue reading Will Social Media hurt or help you?

Now that you know HOW to Create Your Facebook Fan Page, lets talk about the basics of managing it. If you are familiar with Facebook and have a personal account, managing your fan page will be fairly easy. If not, I’ll walk you through the basic steps and share some advice. Continue reading Managing Your Facebook Fan Page (Basics)

In this 3-part video series, Emily Paterson presents Social Media for Businesses, beginning with an Introduction to Web 2.0, then a quick look at Blogging 101, and finishing with an overview of Twitter 101. Continue reading Video: “Social Media for Business” Series with Emily Paterson

This video is based on this edition of the blog version of “Weekly Web Redux: IA and Google”

Continue reading Video: Weekly Web Redux: User Interface Instructions

We asked attendees to a March 4th, 2010 Business Expo in Columbia, MD what the internet has done for their business and how they are using new media and social networking sites like Facebook, Twitter, LinkedIn, and YouTube to generate new customers and promote their company. Their answers might surprise you! Continue reading Video: How Business Professionals Are Using the Internet & Social Media to Promote Their Companies