ROI: Web Video sells. Even if customers don’t watch it!

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Videos help sell products even when customers don’t watch them. Shoppers who viewed the videos bought at a higher rate than those who did not view, but based on multivariate testing, visitors who did NOT watch the videos converted at a significantly higher rate than those who saw the same product page without the option for video viewing.

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The unintended consequences of Google’s “Don’t Be Evil” – Is it actually evil?

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Businesses, schools, organizations, and individuals are using Google web applications at little to no cost. This includes gmail, analytics, webmaster tools, Google Calendar, Trends, and a myriad of other extremely useful tools. It’s great that these applications are free, but what’s happening to all the other companies that can’t afford to give their products away at zero cost?

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Increasing Your Google Local Business Ranking – Google Local Business Optimization

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Looking to increase your visibility to Google AND get your business listed near top of Google for FREE in Local Business Center? Follow the easy steps below to do just that and move up in rank when a user types in your service oriented business followed by the city for their search.

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Repeating textured backgrounds

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How to create a repeating graphic of a textured background

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Captico’s YouTube Video

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Check out our latest fun promotional video about Captico.

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Home From College – Maintaining Personal Space

My mom refers to me and my friends as the “Boomerang Generation” – send us off to college, supposedly preparing for the real world and life on our own, but we invariably end up right back at home where we started.

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Camping Out In Comfort- Able Air 1

It started as an annual family tradition – once every fall, we would head south from the DC Metro area towards the woods of the Shenandoah National Park.  My dad was a big outdoorsman and was always eager for his three sons to adopt his love for Mother Nature.  Read more