Video. You need it; customers want it; and boy is it useful.

Studies and statistics continue to show that using video on your website not only improves online visibility and adds to your company’s credibility, but it also engages customers in a way that increases conversions. In fact, recent case studies by Treepodia show that videos help sell products even when customers don’t watch them. Shoppers who viewed the videos were MORE likely to buy than those who did not view, but -based on multivariate testing- visitors who did NOT watch the videos converted at a significantly higher rate than those who saw the same product page without the option for video viewing. Continue reading ROI: Web Video sells. Even if customers don’t watch it!

Let me begin by saying I believe Google is striving to fulfill their corporate motto “Don’t Be Evil.” Google is constantly democratizing web applications bringing free technology to anyone who can fill out a sign-up form. Businesses, schools, organizations, and individuals are using Google web applications at little to no cost. This includes gmail, analytics, webmaster tools, Google Calendar, Trends, and a myriad of other extremely useful tools. It’s great that these applications are free, but what’s happening to all the other companies that can’t afford to give their products away at zero cost? Continue reading The unintended consequences of Google’s “Don’t Be Evil” – Is it actually evil?

Looking to increase your visibility to Google AND get your business listed near top of Google for FREE in Local Business Center? Follow the easy steps below to do just that and move up in rank when a user types in your service oriented business followed by the city for their search. For more information, visit Captico’s Search Engine Optimization page to learn more about importance of SEO for your business.  SEO IS KING!!!!
Continue reading Increasing Your Google Local Business Ranking – Google Local Business Optimization

I’ve had several requests to explain how to create a repeating graphic of a textured background. However, textured backgrounds don’t always lend themselves to tiling without showing edges. Here’s the solution.

Check out our  latest fun promotional video about Captico.    Let us know what you think?

My mom refers to me and my friends as the “Boomerang Generation” – send us off to college, supposedly preparing for the real world and life on our own, but we invariably end up right back at home where we started.

Continue reading Home From College – Maintaining Personal Space

It started as an annual family tradition – once every fall, we would head south from the DC Metro area towards the woods of the Shenandoah National Park.  My dad was a big outdoorsman and was always eager for his three sons to adopt his love for Mother Nature.  Continue reading Camping Out In Comfort- Able Air 1