I am a brand ambassador for Discover. I didn’t know that’s what I was, but that’s what marketing reports and studies would label me. They would call me that because I am a happy, enthusiastic, and loyal customer who tells others how happy Discover card makes me. I am an advertising executive’s dream. I am want you want your customers to be like. I am hundreds of thousands of free (and perhaps more effective) advertising dollars.

So how did Discover, a credit card company of all things, win my heart? Continue reading Turn your customer into your best sales representative