Like many people, I have a Twitter account. My personal account revolves around the indie film and video industry and the people I “follow” or “friend” or “subscribe to” tend to reflect that interest. One of those is Lee Unkrich (@leeunkrich), Director of such Pixar classics as Toy Story 2, Monsters, Inc., Finding Nemo, and the upcoming Toy Story 3. He also edited Toy Story, Toy Story 2, and A Bug’s Life. Since I “follow” Lee (I’m going to assume we’re on a first name basis now) I am regularly updated on the status of his films, when they are coming out, contests he hosts to increase excitement about Pixar and new releases, and any behind-the-scenes quips he may care to share. Continue reading Twitter: Breaking down the walls between companies and consumers

Traditional Economic theory states that the reason a consumer acts or doesn’t act is incentives.  Incentives entice, bait, and give the user a reason to act or abandon.  Incentives also help a user stand out where all options seem the same. Continue reading Incentives Lead to Conversions