Like many people, I have a Twitter account. My personal account revolves around the indie film and video industry and the people I “follow” or “friend” or “subscribe to” tend to reflect that interest. One of those is Lee Unkrich (@leeunkrich), Director of such Pixar classics as Toy Story 2, Monsters, Inc., Finding Nemo, and the upcoming Toy Story 3. He also edited Toy Story, Toy Story 2, and A Bug’s Life.

Traditional Economic theory states that the reason a consumer acts or doesn’t act is incentives. Incentives entice, bait, and give the user a reason to act or abandon. Incentives also help a user stand out where all options seem the same.