Captico designed an interactive site for the diversity consulting company, IVY Planning Group, complete with quizzes, surveys, and videos. In-house videographers went out to IVY’s offices and shot interviews that complimented the site’s content and reached out to prospective clientele.

Exact Sciences is a molecular diagnostics company focused on colorectal cancer. The company has exclusive intellectual property protecting its non-invasive, molecular screening technology for the detection of colorectal cancer. Stool-based DNA (sDNA) technology is included in the colorectal cancer screening guidelines of the American Cancer Society and the U.S. Multi-Society Task Force on Colorectal Cancer.

Denny Hamlin Speedwash needed a site to push online marketing campaigns.  Captico built a site as a promotional front end for the business broadcasting special events and deals to their clients. 

BrainScope Company, Inc is a privately held medical neurotechnology company focused initially on Traumatic Brain Injury. The company is developing a new generation of portable, simple-to-use, non-invasive instruments to aid medical professionals in rapidly and objectively providing clinically meaningful information to aid in the assessment of brain function at the initial point of care. The portability and availability of these tools in development could allow patients suffering from brain dysfunctions to be promptly identified, which could help guide clinicians to appropriate steps after the injury has occurred.

Anerian is a consulting group based out of Washington DC.  Captico designed and built the Anerian website and created the online marketing campaign to drive traffic to the site.

Captico designed, and developed the Virtual Conference Center (VCC) as a digital  distribution center for SAE International.  The site handles large file uploads and compression to distribute videos to automotive engineers all over the world.  The site has been SEO optimized resulting in higher traffic and sales.  The VCC has been a financial success and taps a larger market for conference related material.

You may have heard about a “David and Goliath” story being played out in the media lately. On September 14, 2009, the makers of Monster energy drink sent a cease and desist letter to Rock Art Brewery in Morrisville, Vermont claiming the brewer’s “Vermonster” label on select beers caused brand confusion with its “Monster” energy drink. Owners Matt and Renee Nadeau are fighting back, claiming there is no infringement issue and that the “nuisance lawsuit” is another case of corporate bullying and brand over-protection. Continue reading Social Media and Public Opinion: Beer vs Monster

Recently, I was out shooting video interviews for a client and experienced a very humbling reminder that sometimes technology can distract us from the obviousness of what is right in front of us. Continue reading Every client is a person too. Focus on building relationships.